Google+ moves up to second place in social networks

Last year, many people dismissed Google’s Google+ social network as a “virtual ghost town.” That was then. This is now. According to GlobalWebIndex, Google+, with 343-million active users, has become the second largest social network globally. As Vic Gundotra, Google’s senior VP of engineering, observed, “That is a lot of ghosts”

Facebook is still the top social network, but Google+ has moved into second place. (Credit: GlobalWebIndex)
Facebook is still the biggest of the social networks by a large margin. By GlobalWebIndex’s count Facebook has almost 700-million active users. The research group defines active users as those who used or contributed to a site in the past month

All three of the major global social networks, Facebook, Google+, and Twitter are growing by leaps and bounds. “Data collected in GWI.8 (Q4 2012) demonstrates the continued shift in usage from localized social platforms to global ones with huge growth for Twitter, Google+ and Facebook. The fastest growing network in 2013 in terms of “Active Usage” was Twitter which grew 40% to 288m across our 31 markets (approximately 90% of global Internet population). 21% of the global Internet population now use Twitter actively on a monthly basis. This compares to 21% actively using YouTube, 25% actively using Google+ and a staggering 51% using Facebook on a monthly basis.”

Say hello to the new look of Google Plus (screenshots)
Even with Twitter’s growth, however, “Google+, who despite being branded a failure or ghost town by large portions of the media, grew in terms of active usage by 27% to 343m users to become the number 2 social platform. Interestingly for Google, YouTube (not previously tracked by us as a social platform) comes in at number 3, demonstrating the immense opportunity of linking Google’s services through the G+ social layer. This is also a key indication of why Google+ integrated with the Google product set is so key to the future of search and the Internet.”

Indeed so, I’ve long thought that Google’s integration of Google Plus into many of its services would lead to massive growth. But, just because people using Google services such as Gmail or YouTube got a Google+ membership didn’t mean they’d actually use the service. So, what I find more interesting is that GlobalWebIndex’s data indicates that Google+s’ members are actively using the social network rather than just their attached Google services.

Mind you, I don’t find this much of a surprise. I’m a member of most of the popular social networks and Google+ is easily my favorite of them.

Where is Google+’s growth coming from? It’s not at the expense of Facebook or Twitter. Instead, like them, Google+ is cannibalizing smaller, local social networks. “The growth in the large, global social platforms is coming broadly at the expense of local services like MeinVz, Hyves, Copains d’Avant. Even more interestingly, we are seeing a large decline across the board in local Chinese services with Tencent Weibo, Kaixin, Sina Weibo and QZone all declining substantially, up to 57% in the case of Tencent Weibo.”

Looking ahead, it appears that the global networks, led by Facebook, Google+, Twitter and YouTube, will all continue to grow at the expense of the local social networks. Will Google+ eventually catch-up and pass Facebook? Possibly, but it won’t be soon. Even with privacy concerns and annoying notifications, Facebook is continuing to maintain its dominant position.

via Google+ moves up to second place in social networks | ZDNet.

Google+ Hangouts go mobile, get live streaming and better search

Summary: All the focus may be on Google+’s new open door policy, but Google+ Hangouts also got a few compelling new features.

Everyone is so focused on Google+’s newfound openness to all comers that they’re glossing over the really cool new additions to Google+ that were also announced today: Hangouts for Android devices, the ability to live-stream and record video broadcasts, a handful of minor new sharing capabilities for Hangouts, and a better search box.

Hangouts, as a refresher, is Google+’s drop-in, drop-out videoconferencing component, where anyone can invite up to eight friends to click a link in their social news feed and chat face-to-face. Of all of Google+’s unique selling points, it’s easily the flashiest. And today’s announcements are only going to endear it to new audiences.

As of today, the Google+ app has for Android has been updated, granting any device with a front-facing camera and that’s running Android 2.3 or higher the ability to join an active Hangout from the stream, just as on the desktop. EDIT: Google also promises that iOS support for mobile Google+ Hangouts is coming soon.

But my vote for the addition that’s going to have the biggest impact is the new live broadcasting feature, dubbed “Hangouts on Air.” As you may guess from the name, it lets users broadcast the content of their Hangout to Google+ at large, letting the masses become a spectator audience. These broadcasts can also be recorded for later retrieval.

Right now, Google+ is limiting the number of would-be videocast personalities who can take advantage of Hangouts on Air, but the official blog entry seems to indicate that the door will open up wider down the line. The first-ever publicly-broadcasted Hangout will be with the Black Eyed Peas’ will.i.am on Wednesday night.

Google+ Hangouts, as they exist today, let you share YouTube videos and hold a group chat. But as of today, if you select “Hangouts with extras” once you’re in the green room, you get an early preview of the ability to share Google Docs, a Sketchpad for doodling, a name for the chat, or even your screen with everyone else in the room. Google says that it’s pooling feedback from these early additions to Hangouts.

The recently-released Google+ APIs have been bolstered with the release of the Hangouts API, opening the door for apps or games and, as Google’s blog puts it, “and who-knows-what-else” to be built on top of the videoconferencing platform.

Finally, Google+ has gotten an enhanced search bar that answers your query with “relevant people and posts, as well as popular content from around the web.” And Google is promising that the new search experience prioritizes results based on your interests – which sounds vaguely sinister – and that a search for, say, cooking, will return recipes and people listing themselves on Google+ as chefs.

And in terms of privacy, Google promises that the only G+ posts you can see from the search are ones that would normally be visible to you anyway.

So, yes, the big Google+ news of the day is the fact that it’s open for all. But it’s good to see that Google+ continues to develop some of its more compelling features for those who are coming in through that open door and that first wave of field testers alike. Of course, that assumes that there’s anyone interested in joining Google+ now who hadn’t already gotten their hands on the invites flying around.

via Google+ Hangouts go mobile, get live streaming and better search | ZDNet.

Google Plus – Read the ToS Fine Print BEFORE You Sign Up

“By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services.”

“You agree that this license includes a right for Google to make such Content available to other companies, organizations or individuals with whom Google has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services.”

“You understand that Google, in performing the required technical steps to provide the Services to our users, may (a) transmit or distribute your Content over various public networks and in various media; and (b) make such changes to your Content as are necessary to conform and adapt that Content to the technical requirements of connecting networks, devices, services or media. You agree that this license shall permit Google to take these actions.”

via Google Plus – Read the Fine Print BEFORE You Sign Up « Photofocus.

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